Social Media Marketing

Social Media Marketing - What is it?

Social media or social networking has changed the way we interact with people. It takes many different forms including forums, weblogs, podcasts, pictures, videos and sites like Facebook, Twitter, MySpace, Bebo and Youtube. Over the past few years these sites have become hugely popular and every month the number of people signing up to and spending time on social networking sites is dramatically increasing. Social Media Marketing allows your company to have a presence in this space, promote your site and interact with your clients.

Facebook accounts for 1 in every 7 pages viewed by UK internet users

What Does Social Media Marketing Involve?

There are many ways to interact with your customers online through social media. It is important to understand the demographics of your customers and the social networking sites they are using. An individual social media marketing strategy can be developed to establish how and where best to interact with these customers. It is also important to use appropriate techniques such as special offers or discounts, exclusive online content or competitions depending on your target market.

Facebook has over 20 million active users in the UK

Do I need Social Media Marketing?

The short answer is yes. With the popularity of social networking constantly growing the chances are that someone is already talking about your brand on sites such as Facebook and Twitter. Social Media Marketing allows you to find out what customers are saying about your company, whether it be good or bad, and find the best way to engage with them in order to both protect your brand and drive traffic to your site.

More than 700,000 local businesses have active Pages on Facebook

Benefits of Social Media Marketing

• Raising brand awareness and protecting your brand
• Gain valuable customer feedback
• Highlight potential problems
• A new way to reach and interact with existing customers
• A way of attracting new potential customers
• There can be SEO benefits to having a presence on social networking sites

Twitter receives approximately 3 million UK visits per month

Social Media Marketing and Motionlab Interactive

Here at Motionlab Interactive we love social networking, we use it on a daily basis and it’s fair to say we have become a bit obsessed. We even have our own blog and Twitter account so you can check out the sort of things we get up to. We use the expertise we have picked up over the past few years to tailor make individual social media marketing strategies and help companies find out the best ways in which they can utilise social networking. Why not give us a call on 01772 865050 to find out more about social media marketing.

In the UK it is as common to have a MySpace page as it is to have a dog