Search Engine Optimisation

SEO - What is it?

Search Engine Optimisation or SEO as it is commonly referred to is the practice of creating and modifying websites in order to improve the volume and quality of traffic to a website via organic or natural search from the major search engines such as Google, Yahoo and Bing. Typically the higher up the search engine results a site appears the more traffic the website will receive.

72% of the UK population now uses the internet

What does SEO involve?

In order for an SEO campaign to be successful it is important that a website ranks for the keywords which their potential customers are using to search for the product or service they are offering. In-depth keyword research will establish the high traffic driving target keywords for a particular industry. All the major search engines send out ‘spiders’ or ‘robots’ to visit your site. It is the job of the search engine optimisation specialist to ensure that the right information is delivered to the search engine spiders so that they will rank your site highly for your target keywords. In order for an SEO strategy to be successful a combination of on-page and off-page techniques will be needed to be used. Search Engine Optimisation is a long term strategy for success it can take 12 to 18 months to see significant sustainable improvements in search engine rankings.

55% of UK adults have purchased something online

Do I need SEO?

If you have a Website and you want people to visit it then you need SEO. SEO has quickly become a key part of the marketing mix. If your competitors are not already using SEO as part of their online marketing strategy you can guarantee that they will be thinking about it.

Almost 90% of all web users use search engines

SEO at Motionlab

At Motionlab we do more than just improving your search engine rankings we look to utilise our full range of skills as online marketing experts to ensure that your website will receive quality traffic which will convert into sales and provide a great return on investment. We offer a flexible SEO service and we will sit down with you to find out what you actually need and then we will formulate a tailor made SEO strategy to suit your requirements and budget.

80% of online transactions begin with a search